Free Privacy Policy Template

Draft a statement for your website with our Privacy Policy template to help you create a document that complies with regulations by informing your website’s users of how their data will be collected.

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Last Update July 15th, 2024

Also Known As

Website Privacy Policy

Online Privacy Policy

Privacy Statements

Privacy Notices

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What Is an Online Privacy Policy?

An Online Privacy Policy is a legal document or statement that informs your users about how you collect, use, protect, and share their personal information.

Essential for any website or app, this policy clarifies the types of personal data you gather, such as:

  • Names
  • Email addresses
  • Payment details

To comply with the necessary privacy laws, it will also explain how this information is collected, and why you are collecting it.

A policy such as an Online Store Privacy Policy also typically details the measures you take to protect user data and the circumstances under which it might be shared with third parties.

Use our Privacy Policy template as a foundation for creating a legally compliant statement to help you maintain trust with your users.

Privacy Policy Example

To better understand how a completed statement is structured, you can example the sample Privacy Policy for an online store below.

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website privacy policy sample

Online Privacy Policy Law Requirements

To collect data from users, by law, your website will likely need to explain how it gathers data from users and what it does with that information.

For example, you will typically be required by law to mention how:

  • You use the data collected
  • Information of minor’s is treated
  • Medical data is used
  • Financial data is used

There are different laws and guidelines depending on your website, the information, you gather and the location of your users, which can affect how you create your business document.

For example, you may want to use an ecommerce Privacy Policy template instead of an app Privacy Policy template if you run an internet-based retail site.

Privacy Policy Requirements in U.S.

In the United States, data protection laws consist of a variety of state-specific and demographic-focused regulations, rather than a single federal law.

The following are some key Privacy Policy laws that should be followed:

Children’s Online Privacy Protection Act (COPPA)

COPPA (15 U.S.C. 6501) requires websites that collect information from children under 13 to obtain parental consent prior to gathering any personal data, applicable regardless of the site’s general audience.

California Online Privacy Protection Act (CalOPPA)

This law demands that any website collecting data from California residents must clearly display a Privacy Policy, ensuring that “privacy” is explicitly mentioned within the notice.

California Consumer Privacy Act (CCPA)

The CCPA enhances protections for California residents and applies to businesses with over $25 million in annual revenues, those handling data of more than 50,000 California consumers, or deriving over 50% of their revenues from selling their data.

International Privacy Policy Laws

International data protection laws may also govern your website’s online Privacy Policy.

One notable example is the General Data Protection Regulation (GDPR) from the EU, which significantly influences privacy legislation worldwide.

To comply with the key requirements of the GDPR you must:

  • Process personal data legally, fairly, and transparently
  • Only collect data for specified, explicit, and legitimate purposes
  • Keep personal data accurate and up-to-date
  • Only collect data that is necessary
  • Maintain the security of your user’s personal data

Privacy policiy gdpr

If you must follow these international requirements, your Privacy Policy should be clear, concise, and accessible, written in plain language, and provided free of charge.

What to Include in an Online Privacy Policy?

An effective Online Privacy Policy should clearly include fundamental aspects of data handling to ensure transparency and compliance, such as:

  • Types of personal information gathered
  • Methods of collection
  • Why the data is being collected
  • How long the data is stored
  • Protocols that protect user data from unauthorized access or breaches
  • Information about any third-party data sharing
  • Which rights are afforded to users concerning their personal data
  • Details for users to make inquiries or lodge complaints

Additional topics include regulations for handling children's data, cross-border data transfers, data sales, and how users can exercise their legal rights under specific privacy laws.

How to Write a Website Privacy Policy Template

To craft your own Website Privacy Policy, it must be clear and include all the necessary terms and information.

Follow these steps to write your Website Privacy Policy:

  1. Add website owner information: Clearly state the name, contact information, and domain of the website owner to establish legitimacy.
  2. Include an overview of business operations: Declare how your business operations impact privacy requirements, especially if dealing with users from regions with specific laws.
  3. Mention data collection details: Describe the types of personal information collected, whether automatically through cookies or provided by users.
  4. Detail user rights and control: Provide users with clear options to consent to data collection or to opt out.
  5. Explain your data protection practices: Detail the security measures in place to protect user data. State how long data will be kept and the criteria for its deletion.
  6. Explain international data transfers: If applicable, discuss how data is transferred internationally and the security measures that are in place.
  7. Include child protection compliance: For websites interacting with children under 13, explain how you comply with COPPA, including how parental consent is given.
  8. Enter your cookie policy: Clearly describe the types of cookies used, their purpose, and how users can manage their preferences.

Use our Privacy Policy template to help you write your own document. Once completed, you can then have it reviewed by a legal professional to guarantee that it’s legally valid.

Other Business Documents

There are related documents that can help you manage a small business or website. Each of the following similar business documents can be found on LawDistrict:

Website Privacy Policy FAQs

To better understand how to create your Online Privacy Policy and clear up any doubts, we have answered some common questions regarding the statement.

Review the questions and answers below to help you create your document.

How Often Should I Update My Privacy Policy?

You should review and update your Privacy Policy annually or whenever there are significant changes to your business practices, data handling processes, or applicable laws.

Updates are essential if you introduce new technologies, expand your services, experience a data breach, or when new privacy regulations come into effect.

Remember, keeping your Privacy Policy current helps you maintain your users’ trust.

How Do I Get a Website Privacy Policy Template?

To get started creating your own Website Privacy Policy, you can use our customizable template as a reliable foundation.

Include the terms and information that match your website's specific needs.

Once customized, it's recommended to have the Privacy Policy reviewed by a legal professional to ensure that it fully complies with applicable laws and accurately reflects your data handling practices.

Where Do I Display the Privacy Policy?

Display your Privacy Policy in a clearly visible and accessible location on your website, a good idea would be to add it to your website’s footer, so it's available from any page.

Additionally, ensure the Policy is linked to points where personal information is collected, such as registration forms, checkout pages, and mobile apps.

Doing this allows users to easily review the policy whenever they engage with your site.

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website privacy policy sample

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